Content

Overview

FastEasy is a mobile app designed to help beginner users simplify their weight loss & build an intermittent fasting habit.

<aside> ⭐

4.5 stars rating from both stores (US)

</aside>

Key features:

• Fasting timer;
• Real-time body status;
• Personal fasting plan;
• Meal and hydration trackers;
• Steps counter;
• Journaling;
• Meal plans;
• Recipes;
• Curated, helpful tips and insights;
• Daily/weekly statistics.

Team:

• 1x Product Team Lead;
• 2x Product Managers;
• 2x Product Designers;
• 1x Product Analyst;
• 1x Content Manager;
• 1x Project Manager;
• 3x iOS Engineers;
• 3x Android Engineers;
• 1x Back-end Engineer;
• 4x Manual QA Engineers.

My Role

I joined the team as a Senior Product Designer to advance the app to the next level. I started with a UX audit, conducting user research and competitor analysis to create new design solutions and improve current ones based on data and users' needs.

After 6 months, I became a Lead Product Designer with wide responsibilities for the entire user journey, from marketing and web funnels to the mobile app, with a focus on a deeper understanding of our user's goals, needs, and problems that we want to solve.

Designing solutions that improve user satisfaction, connection, and trust on the entire user journey. As a result, impacts user activation, retention, and engagement metrics with a connection to business goals.

As a design leader, I managed a small team of designers with responsibilities of people management and creating the product design strategy and vision.

About this case study

We will talk about redesigning the app and some of the main solutions based on the data and the users’ needs and align with OKRs.

Product goals:

• Improve primary metrics like fasting conversion completion;
• Increase users' activations, 7-day retention, and engagement;